Morten Reitoft: Embracing Change in a Shifting Industry
At the upcoming Crossover Event 2025, Morten Reitoft, Editor in Chief of INKISH, will take the stage to explore how transformation and technology continue to redefine the print industry. Known for his candid insights and deep understanding of the printing landscape, Morten brings a unique perspective on how innovation can drive meaningful progress.
“The Crossover Event is about more than machines and technology — it’s about the people behind them, the stories that connect us, and the creative ways we move the industry forward,” says Reitoft.
In his keynote, Morten will delve into how Digital Transformation is as much about mindset as it is about technology. How do we get the entire workforce engaged and enabled, and how does Digital Transformation leverage data, AI, IoT, and more? He’ll also share what excites him most about joining Komori and the other partners for this industry-wide exchange.
“I was thrilled to be invited, as this is a tremendously important topic, and despite many thinking they are well ahead in this process, I am not so sure. The implications and full utilisation hinge on a mindset and a broad understanding that it’s a never-ending process. It’s a challenge for employees, but even more so for leadership, whether on the PSP or the OEM side”, says Reitoft.
Join us for the two-day Crossover Event, where innovation takes center stage and the worlds of AI, digital, pharma, and printing unite. Discover what happens when technology and creativity truly connect — and be inspired by thought leaders like Morten Reitoft who are shaping the future of print.
Find out more about the programme and register for the event.
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